TO TRULY CREATE A PROFITABLE AND SUSTAINABLE BUSINESS IT IS IMPORTANT TO GATHER A TRIBE AND SERVE THEM
You gather a community through the ability to speak for your business, and then you feed them, nurture them, engage and interact with them, and offer and invite them to work with you.
This is much bigger than what you are selling. What you are really selling is you, and a key underlying piece of that is your unique stake in the ground, what you stand for, for yourself and for your clients.
At some point in building and growing your business, you will discover your movement.
Your story, your challenges and your victories impact your Tribe because they have meaning for them
You invite your community to move toward a specific outcome, and you share common goals
You and your community share a passionate idea and are working both individually and as a collective toward an identified positive change
Your movement acts as a wave, a motivating force to lift your community up and carry them forward
This idea is long-term and ongoing; it expands as you and your community grow and evolve.
You go first in your own growth and evolution and lead by example.
The success of your movement will drive the success in your business. As you lift others, you are lifted up. As you grow and evolve, you lead the way and give others permission to do the same.
Know this. In your desire to change the world, you do it through changing your world.
Speak for your business.
Gather a tribe.
Feed them, nurture them, engage and interact with them.
Offer and invite them to work with you.
Create a movement that is unique to you and represents you.
Have a profitable and sustainable business doing what you are called to do that you love.